Alteryx - Data Science, Analytics Software

Efficiently Frame Value + Qualify Customers

I have been watching Alteryx's approach to including pricing on their website for years (pre and post IPO). 

Below are some quick notes (I will add some additional, historic screenshots soon) .... 

• the price points displayed frame the value story and conversation
  • you know going into the conversation where your budget needs be
  • this is not a low-price solution 
  • feel free to have high expectations
  • this is a 1-year agreement ... not a month-to-month purchase 
• the displayed pricing efficiently compels website visitors to self-qualify themselves as a potential Alteryx customer
  • higher than you expected? ... well continue your search elsewhere
  • within your budget or worth the effort to increase your budget? ... continue to learn more
• Why Alteryx Page notes 
  • it exists .... do you have a "Why ___" page?
  • it explicitly calls out why they are "different" 
  • succinct and intentional copy 
• Bonus
  • take a look at the chat option prompts 
  • do you think each option is routed differently? 

Click through the following visuals.
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ref:
https://www.alteryx.com/products/platform-details/pricing  
https://www.alteryx.com/why-alteryx

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