Pricing Consultant for Software, SaaS & Technology Innovators
  • Contact
  • Services
  • Success
  • About

Radar

How Sustainable Are Your Advantages?

11/20/2017

 
Picture
Effectively Communicate Your Value Advantages

Achieving your full market potential and sustainable success demands that your entire organization clearly understands and consistently communicates your value advantages. Having a clear and factual understanding of your value advantages, may be your most powerful asset when it comes to winning new business and retaining current customers.

Three key factors for building a strategy based on your competitive value advantages :

    1. You have to factually know what your value advantages are. 

    2. You have to know and understand the primary needs and wants of your customers. 

    3. You have to clearly communicate your value advantages in a language that your customers 
        will relate to their primary needs and wants.


Many companies go to market in manner that is convenient to their organization and with little to no regard for their customers' wants or needs.  

Additionally, few companies remain aware of how alternatives and competitors are impacting customers' buying decisions. 

Furthermore, many companies don't know what their value advantages are (or are not fully leveraging them) - and in reality some are disadvantaged and don't even realize it.

Are your new customers contributing to your growth or are they merely replacing the customers you are losing to your competitors?


Comments are closed.
    Schedule a Pricing Strategy Call with PricingWire
    Subscribe to PricingWire Radar Updates
    Book A Session
    Most Important Pricing Strategy Advice
    How Realistic Are Your Revenue Goals?
    How Sustainable Are Your Advantages?
    Top 5 Factors That Influence Customers' Decisions
    Software Pricing Models
Your Trusted Monetization & Pricing Strategy Consultant
Picture
Services   -   Sprints   -   Contact​   -   Radar

Better Informed Monetization & Pricing Decisions

Software Pricing Strategy 
​SaaS Pricing Models 

Leverage real world experience, consulting with 2,000+  software solutions to better inform your pricing strategy and monetization decisions. 
Internet of Things Pricing Strategy
​IoT Pricing Models 

As IoT continues to evolve, be sure your pricing and monetization decisions are not constraining your market growth or limiting speed of innovation.
API Pricing Strategy 
API Pricing Models 

Application Programming Interface pricing and monetization strategy that captures the full scope of the value your API has to offer the marketplace.
Technology Pricing Strategy 
​Hardware Product Pricing Models 

Hardware pricing and monetization decisions are critical to achieve the best possible return on the upfront investments necessary for market success.
Value Metric Decision Guide  by PricingWire
Pricing Metric Decision Guide
​How to Identify Your Value Metrics and Pricing Metrics 
Use this simple tool to efficiently evaluate options and confirm your existing approach.
Click Here to Learn More
© 2008-2023 PRICINGWIRE, ALL RIGHTS RESERVED
  • Contact
  • Services
  • Success
  • About