1. Trust - Can your company and its employees be trusted to really deliver what you promise ?
2. Effectiveness - Will your product or service really produce the results they need ?
3. Time - How long will it take to implement or receive what they are buying ?
4. Simplicity - How complicated will it be to implement or use your product or service ?
5. Cost / Price - How much will they have to pay to get what they want and need ?
It is important that owners and management lead by example and promote a customer focused culture - one that is aware of what really matters at every customer touchpoint in the sales and delivery process.
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