1. Trust - Can your company and its employees be trusted to really deliver what you promise ?
2. Effectiveness - Will your product or service really produce the results they need ?
3. Time - How long will it take to implement or receive what they are buying ?
4. Simplicity - How complicated will it be to implement or use your product or service ?
5. Cost / Price - How much will they have to pay to get what they want and need ?
It is important that owners and management lead by example and promote a customer focused culture - one that is aware of what really matters at every customer touchpoint in the sales and delivery process.
Software Pricing Strategy
SaaS Pricing Models
Leverage real world experience, consulting with 2,000+ software solutions to better inform your pricing strategy and monetization decisions.
Internet of Things Pricing Strategy
IoT Pricing Models
As IoT continues to evolve, be sure your pricing and monetization decisions are not constraining your market growth or limiting speed of innovation.
API Pricing Strategy
API Pricing Models
Application Programming Interface pricing and monetization strategy that captures the full scope of the value your API has to offer the marketplace.
Technology Pricing Strategy
Hardware Product Pricing Models
Hardware pricing and monetization decisions are critical to achieve the best possible return on the upfront investments necessary for market success.