Top 5 Factors That Influence Customers' Decisions

    1.  Trust - Can your company and its employees be trusted to really deliver what you promise ?

    2.  Effectiveness - Will your product or service really produce the results they need ?

    3.  Time - How long will it take to implement or receive what they are buying ?

    4.  Simplicity - How complicated will it be to implement or use your product or service ?

    5.  Cost / Price - How much will they have to pay to get what they want and need ?

It is important that owners and management lead by example and promote a customer focused culture - one that is aware of what really matters at every customer touchpoint in the sales and delivery process.