What Success Looks Like

​Critical Business Outcomes (CBOs)

INCREASE
Here are the TOP 7 Gains that we help you Achieve (increase).

1.  #  Leads, Opportunities
2.  # %  Conversions, Closed Deals, Wins
3.  $  per Deal, Order, Customer 
4.  # % $  Renewals, Retention, Repeats
5.  # % $  Upgrades, Cross-Sells
6.  # %  Referrals, NPS Score(s)
7.  $  Customer Lifetime Value (CLV)​

DECREASE
Here are the TOP 7 Pains that we help you Avoid (decrease).

1.  length or level  Sales Cycle / Effort
2.  $  Customer Acquisition Costs (CAC)
3.  # % $  Lost Deals, Lost Opportunities
4.  $  Cost to Serve, Cost to Support
5.  # % $  Churn
6.  # % $  Missed Growth / Acquisitions
7.  # %  Negative Reviews / Word-of-Mouth​​

BONUS
The above improvements will also simultaneously drive improvements across your organization, such as ...

• organization-wide morale
• cash flow and burn-rate
• increase profits and EBITDA
• return on sales
• return on marketing
• increase both brand and market value 
• shorten liquidity time horizon

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Strategy Session Terms