How will they know about you?
If you're not aware of Revenue Due Diligence (see below) ... in particular #5, "How will they know about you?" ... you may pause and consider if cold-emails on a Saturday is worth a try.
-- How enthusiastic are you about the difference you make in lives of your customers?
-- Does your product or solution actually deliver outcomes they care about?
But it's Saturday ... that's right and it may be the very best day for some people to discover you.
What if you started testing and fine-tuning a deliberate Saturday Awareness effort .... would it produce 1, 10, 100 or 1,000 new opportunities that would never happen on a weekday?
I get it, you still wonder if ... for every new opportunity created, you also create 10 pissed-off people, who now will never consider your company.
But wait, if your product or solution really makes a difference ... maybe you can avoid people getting pissed-off for not knowing you even exist.
Truth is ... there are only 365 days each year for people to discover you ... and 14% (52) are Saturdays ... 28% (104) are weekends.
Q: How will they know about you?
Q: How many could have discovered you on a Saturday?
Q: Are you only enthusiastic about the outcomes you can deliver customers who discover you on a weekday?
Q: How much revenue growth can be unlocked on a Saturday?
Enjoy the rest of your weekend,
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