Curious About Price Point Frequency
Before heading home from the office, I decided to do a quick check on my curiosity around the frequency of price points. The fastest and easiest method to serve this curiosity was to do a Google search for an assortment of price point variations and observe the number of results that Google returned.
When pricing a product, service or solution it is common for many to wrestle with how to determine what the actual price point should be.
Common questions such as:
(a) Should the price point end with .00, .95, .99 or display no decimal or cents?
(b) Should the price point be $30, $30.00 or just below at $29.95 or $29.99?
In this post, I don't answer those questions . . . but I do offer what curbed tonight's curiosity around what I'd find via a simple Google search.
Below displays my findings and while there is not a whole lot to derive from this, it does give me an idea of which price points are more common across the pages Google indexes.
Side note: Curiosity increased, so for one set of price points I added a comma after the dollar value and the word SOFTWARE to the search criteria (e.g. - "29.95", software). I have included those results (with percentages).
View Printer Friendly Version
Email Article to Friend
Reader Comments (2)
Funny, I had the same kind of 'curiosity' a few months ago: http://blog.valuvalu.com/archives/386
The problem in counting Google price occurrences is that for some category, there's a lot of 'noise', for instance articles or posts talking about approximative prices. We prefer to rely upon data-mining shopping engines and prominent shopping destinations to provide some 'psychological price guidance' for our retailers clients.
@Emmanuel - Indeed. I was simply curious what I would find and while the findings were interesting, as noted, not something one should base their own pricing decisions on. Thanks for the comment Emmanuel.